Online Dating Services Ads

While working on a project for one of our classes a pop up for an online dating service appeared. It featured a young woman with long flowing brown hair with a flower in it. She was also probably no larger then a size 4. The only other items on this pop up other then the girl was the name of the service and the sign up form. I think this ad is only encouraging young males to sign up for the service. The ad reminded me of those late night dateline/hot singles ads that you see on TV then an ad for a dating service. I feel like advertising that featured happy couples would be more effective. This ad is only sending the message that if you sign up then you will meet a tiny female that is not much bigger then a stick.