NEWS New York Times and BBC

Normally i do not watch the news or read it. When i do read the news i go to the site for the news channel i grew up on WRAL. Even then the only news i read is under the strange news section. One thing that i noticed that both the New York Times and BBC have in common is the news on the front pant. The majority of their news is focused on the war and other tragic events. People say that young people today do not care about whats going on it the world. I think it is more that people are getting tired of hearing about everything bad. After all this is only going to make people depressed and no one wants that. I think if news channels and papers talked about positive things as much as they did the negative more people would read and watch it.

http://waitless.org/

Here is the website to an advertising campaign that I think it brilliant. We live in a time where everyone feels rushed and like they don't have enough hours in the day. Sprint comes up with this whole start calling for free at 7pm instead of 9pm and it will save however many hours from your life. Then to increase the interest level and make this more relevant they create Waitless.org which shows you in funny instructional videos clever ways to say time doing things you may or may not do everyday. This is an interactive way to get people thinking positively about your product. They are offering a service instead of just asking you to buy their product.

~Rachel Dillard

I know that this post might bother some of the Victoria's secret fans that are in this class, however I feel the need to say "really?" The amount of time and effort that goes into creating any commercial is significant. And with all of that time and effort the best VS could come up with is this annoying commercial?! I had to watch this commercial every fifteen minutes while I was watching my favorite TV show online. I had seen it before and been stuck by the fact that it was badly done but after having to hear it repeatedly over an hour I feel like this is the worst commercial I have ever seen. The commercial looks fine, but the fact that they had to try and make a cute little rhyme ruins it because they try and rhyme air with air. it sounds awful and makes them look stupid and like they think we are also. With all of the talented writers and creative minds that work in advertising today you really have to work to make people pay attention to your commercials. This could have been done a lot better if they had taken the time to write a dialogue about the bra and why it is different from other bras so that you would want to buy them. If I am going to take the time to watch your commercial (or be forced to) shouldn't you take the time to make sure that it is not incredibly annoying?

~Rachel Dillard

Growing Up

In class we talk about how the industry is offering children miniature version of adult items such as thongs and cell phone. This then forces children to grow up faster. In a catalogue I got they advertised a piggy bank. It was not your normal animal with a hole in it to place money it was an ATM. It has a screen on it that displays your name and how much money is in it. You also withdraw money from it the same way you do with a real ATM. Fisher Price also makes laptops and digital cameras for five year olds. I know that the world is becoming more technically advance but what happened to kids being kids. When I grew up we did not have these and there were very few toys that talked. This is not allowing children to use their imagination they it way we did growing up. I think the industry should make fewer items that talk and are mini version of adult’s items and allow kids to be kids.