http://waitless.org/

Here is the website to an advertising campaign that I think it brilliant. We live in a time where everyone feels rushed and like they don't have enough hours in the day. Sprint comes up with this whole start calling for free at 7pm instead of 9pm and it will save however many hours from your life. Then to increase the interest level and make this more relevant they create Waitless.org which shows you in funny instructional videos clever ways to say time doing things you may or may not do everyday. This is an interactive way to get people thinking positively about your product. They are offering a service instead of just asking you to buy their product.

~Rachel Dillard