Saturday, December 8, 2007
Commercials
In class we talked about how some companies save all of their money and only air commercials during holidays. I never really noticed this until after we talked about it. In the past week i have seen probably a dozen Big Lots commercials, i do not remember seeing these any other time. I have also seen a ton of Kmart commercials. Both of these commercial talk about the holidays and buying your gifts there. I think this is good because i never think to shop at either of these two stores. I have also seen the same Lindtt commercial at least twice an hour. I Have also seen several other chocolate and perfume commercials.
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I think that spending all the advertising budget on one season is a good idea. Some companies have a sort of selling season when their product is in highest demand. Take the Lindtt commercials for example. Lindtt chocolate is in a higher demand in the holiday season because it makes a great gift, and people eat more sweets this time of year. It’s the same with the big lots and Kmart commercials. These types of store have a one stop shop and low prices, which is what holiday shoppers are looking for, So it makes sense that these stores spending there advertising efforts during this time.
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